Ultimate bikini babes! Kim Kardashian is named the top swimwear influencer of the year, leading a list of swimsuit-loving stars, including Ashley Graham and Emily Ratajkowski
- The fashion search platform Lyst collects data on shopping searches and trends
- It has released a list of the most influential celebrities when it comes to swimwear searches
- Kim, 37, had the most sway in the past year, particularly for her hot pink bikini and Chanel logo bottoms
- There were over 1,000 searches for 'Ashley’s swimsuit' after supermodel Graham posed for a new Swimsuits For All campaign
- Fans also searched for Nicki Minaj's name, ruffled bottoms likes ones worn by Bella Hadid, and several of Emily Ratajowski's bikinis.
- Love her or hate her, Kim Kardashian has a lot of influence — even over people's swimsuit-shopping decisions.
And for that, the 37-year-old mother-of-three deserves a bit of credit. This week, the fashion search platform Lyst announced that Kim is the the greatest 'Swimfluencer' of 2018, having had the biggest impact on swim trend sales in the past year.
It seems that no matter what Kim wears to the beach or the pool, she inspires fans to seek out similar styles to keep up.
The fashion search platform Lyst has named Kim Kardashian its top 'swimfulencer' of 2018
Buy, buy, buy! Kim has influenced shoppers with her swimwear choices, as many rush to look for suits similar to ones she's worn
Keeping up: After she wore a hot pink bikini in April, searches for pink bikinis increased 109 per cent
Lyst offers users the opportunity search for fashion items to buy across multiple stores and retailers, and it collects data on those searches in order to predict trends.
As summer kicks off, the site has declared which stars are the most influential when it comes to bikinis and onepieces, based on search data from the past year.
'Here at Lyst we're continually tracking influencer metrics to see which international stars impact global search and sales figures,' the site said.
'As the weather heats up we’ve taken a look at the celebrities who have made the greatest waves in the data with their swimwear choices — monitoring the spikes in demand created by 30 global superstars and their top swimwear moments — and as a result we've rounded up the five greatest global swimfluencers of 2018
Seeing red: Searches for Chanel bikinis spiked after she wore this two-piece with a logo on the bottoms
Some people are even re-selling used swimsuits like this one, using this picture of Kim
Variety: Kim wore quite a few swimsuits for fans to shop for during the trip
Rivalry? Interestingly, she's the most influential of her sisters when it comes to swimwear
Though all of her sisters certainly have sway over other shoppers, Kim still reigns supreme. Lyst found that in the past year, she's caused searching frenzies for several pieces she has worn.
There was the hot pink bikini she wore while vacationing in April, after which searches for pink bikinis increased 109 per cent.
On that same trip, she wore several other swimsuits — including a red one by Chanel, with a logo on the bottom.
When she posted images of her wearing it on Instagram, there were over 17,000 searches for Chanel bikinis over the next month.
And her influence isn't new, either: Lyst notes that after Kim posted her infamous nude bathroom selfie in 2016 with a black bar across her chest, there was a 406 per cent increase in searches for 'black bandeau' bikini tops.
Curvy goddess: Ashley Graham was named the second most-influential swimwear star
And for that, the 37-year-old mother-of-three deserves a bit of credit. This week, the fashion search platform Lyst announced that Kim is the the greatest 'Swimfluencer' of 2018, having had the biggest impact on swim trend sales in the past year.
It seems that no matter what Kim wears to the beach or the pool, she inspires fans to seek out similar styles to keep up.
Lyst offers users the opportunity search for fashion items to buy across multiple stores and retailers, and it collects data on those searches in order to predict trends.
As summer kicks off, the site has declared which stars are the most influential when it comes to bikinis and onepieces, based on search data from the past year.
'Here at Lyst we're continually tracking influencer metrics to see which international stars impact global search and sales figures,' the site said.
'As the weather heats up we’ve taken a look at the celebrities who have made the greatest waves in the data with their swimwear choices — monitoring the spikes in demand created by 30 global superstars and their top swimwear moments — and as a result we've rounded up the five greatest global swimfluencers of 2018
Seeing red: Searches for Chanel bikinis spiked after she wore this two-piece with a logo on the bottoms
Some people are even re-selling used swimsuits like this one, using this picture of Kim
Variety: Kim wore quite a few swimsuits for fans to shop for during the trip
Rivalry? Interestingly, she's the most influential of her sisters when it comes to swimwear
Though all of her sisters certainly have sway over other shoppers, Kim still reigns supreme. Lyst found that in the past year, she's caused searching frenzies for several pieces she has worn.
There was the hot pink bikini she wore while vacationing in April, after which searches for pink bikinis increased 109 per cent.
On that same trip, she wore several other swimsuits — including a red one by Chanel, with a logo on the bottom.
When she posted images of her wearing it on Instagram, there were over 17,000 searches for Chanel bikinis over the next month.
And her influence isn't new, either: Lyst notes that after Kim posted her infamous nude bathroom selfie in 2016 with a black bar across her chest, there was a 406 per cent increase in searches for 'black bandeau' bikini tops.
Curvy goddess: Ashley Graham was named the second most-influential swimwear star