Summer Ready-to-Wear Collection
SUMMER 2018 Ready-To-Wear collection The Other Side is a continuation of the spring campaign titled ‘Woman is Future’: A celebration of strong confident women who carve their own paths despite the challenges and obstacles they face daily.
True to Hira’s philosophy of presenting contemporary fashion, the collection presents silhouettes that are modern. Hira has designed this collection with aim to make fashion that does not limit wearers but rather harmonizes elegance and contemporary style.
Talking about the inspiration behind the design of the collection Hira Ali commented: “The Other Side is an extension of the Woman is Future collection that is inspired by mythical creatures and opposites coming together. Our minimal and contemporary signature is prevalent through out the ensemble. This collection is effortless prêt for the independent woman.”
The collection invites a selection of fabrics like Cottons, crepe, organza net. The embroidery comprises of experimental techniques using crystals and nets as well as silk threads and various beads and crystals. The color palette remains in pastel hues with accent pops of colors.
